成立「金琪肉鬆食品行」從事肉鬆食品批發買賣業。一路秉持誠信、用心、創新、永續理念經營，獲得眾多顧客的支持與信賴，在業界奠定良好聲譽，為新力香立下穏固根基。

In 1988, the Kinchi Meat Product Company was established in Xindian district and started the meat-floss wholesale business. Over the years, the company has striven for sustainable development based upon the principles of integrity, dedication, and innovation, and built a solid customer base with positive support and trust. Kinchi established the good reputation in the industry and laid a solid foundation for today’s Hsin Li Hsiang Food Co., Ltd.

成立「新力香肉鬆食品有限公司」以優良的品質成功開拓學校、機關及醫療院所通路，成為專業肉鬆食品之研發製造廠。

In 1997, Hsin Li Hsiang Meat Floss Co., Ltd was founded and, with its fine reputation in quality, the company successfully expanded its business into schools, public and private offices, and medical institutions and established as a professional R&D company and manufacturer for meat-floss food products.

成立三峽廠，採用全新的設備，自生肉處理、調味焙炒、成品包裝至物流配送等，由生產到出貨以更完整的規劃達到產銷整合，提昇服務品質之目的。

In 2000, the Sanxia Plant was launched into production. The whole-new facility handles production from processing raw meat, seasoning and ground-fried, packing to logistics in a well-laid out fully integrated system to ensure the highest service quality.

為提昇企業形象與品牌之信賴度，達到更高的品質控管標準。而委託「食品工業發展研究所」輔導積極申辦食品GMP認證。

In 2001, Hsin Li Hsiang launched a venture to upgrade its corporate image and brand reputation, in aim to achieve a higher standard of quality assurance. Thus, Hsin Li Hsiang sought consultation from the Food Industry Research and Development (FIRDI) for its pursuit of the GMP certification.

2003年榮獲全國第一家食品GMP肉鬆生產線認證。

In 2003, Hsin Li Hsiang became the first GMP certified manufacturer for meat-floss products.

自創品牌「媽媽的廚房」上市，以更高的品質標準，針對特定對象自行開發之優質產品區隔市場，積極推廣零售通路並外銷美國、加拿大、澳洲、紐西蘭、日本、中國大陸、新加坡、泰國、菲律賓、馬來西亞、香港等國家地區。

 In 2004, the brand “Mom’s Kitchen” was officially launched into the market with a range of high quality products, targeting the retail market of quality domestic buyers. Not only marketed in Taiwan, Hsin Li Hsiang but also started the export business proactively and successfully export to USA, Canada, Australia, New Zealand, Japan, China, Singapore, Thailand, Philippines, Malaysia, Hong Kong, and etc.

榮獲CAS優良農漁產品認證並通過衛生福利部HACCP肉類生產工廠登錄認證。

In 2011, Hsin Li Hsiang met the CAS (Certified Agricultural Standards) Taiwan Premium Agricultural Products certification and also passed the registration in HACCP meat production of Ministry of Health and Welfare.

通過衛生福利部HACCP水產品生產工廠登錄認證。

In 2013, Hsin Li Hsiang was certified by the Ministry of Health and Welfare, and proud to one of the qualified suppliers on the list of HACCP aquatic production plant.

通過TQF肉鬆產品線認證。

In 2015, Hsin Li Hsiang also passed the certificate of TQF (Taiwan Quality Food) in meat-floss products.

新力香不僅堅持把最好的品質呈獻給顧客，同時也重視所有顧客的食用安全，因此持續以工廠衛生、產品安全、顧客安心的品質安全政策提供給顧客高品質又安全的產品。

Hsin Li Hsiang is committed to bringing our customers only the best quality products with the highest standard for food safety. Therefore, Hsin Li Hsiang will continue to manufacture high-quality and safe products under strict standards of factory hygiene and product safety policies.